Tips on presenting your UX case study

This article will teach you how to present your UX case study during a job interview. If you follow along, you'll increase your chances of getting invited to the next round.

We'll talk about the basics, such as attending the meeting on time, and more advanced tactics, like how you structure your presentation.

I've based the following tips on presenting my UX portfolio to multiple potential clients for almost a decade and the UX mentorships I've hosted for aspiring designers. In other words, these tips are based on real-world experience.

How to present a UX case study

The most important part of an excellent UX case study presentation is showing you can solve a business challenge. To be more specific, you have to be able to solve your potential employer's business challenge.

Even though your primary goal as a UX designer is to be there for the user, you must remember you're going to work somewhere to help a business make money.

If you only talk about users during your case study presentation and forget to mention how you can help your potential employer grow a business, you're likely to miss out.

Then, there are several basic job interview rules to consider. Let's discuss those first.

Presentation basics

These basics are essential. People expect you to follow them. Because of that, doing so will not get you any bonus points. However, failing to follow the basics will leave a bad taste during your interview. Make sure you check the following basics off of your list.

• Arrive on time.
• Dress appropriately (mostly in person).
• Stable internet connection (remote only).
• Position yourself in the middle of your frame (remote only).
• Make sure you're able to focus without disturbance (remote only).
• Make sure your camera and mic are working correctly (remote only).

Picking the right case study

At some point during your interview, the interviewer will ask you to present your work. This means you have control over the case study you decide to present. And that's a good thing.

In my experience, there's always a case study you prefer over your other case studies. Creating that one UX case study has been easier, more recent, or more fun than your other projects.

So make sure you're ready to pick one of your case studies on the spot if asked to. Pick the one you're most comfortable with, but also one that aligns with the things your future employer is looking for.

Start with a case study summary

Once you're asked to present your UX portfolio, most people start to explain their case study from start to finish. Try to stay away from doing that.

First of all, you'll likely lose your audience's attention because an 'and then I did this...' story isn't nice to listen to. You'll also put yourself in a position to receive challenging questions because you gave away all the easy answers during your presentation.

Instead, give a summary first. Here's what to include.

• The business challenge, your role, and what you were asked to do.
• What your main deliverable was.
• The results of your project and deliverables.

Here's an example of what your UX case study summary might look like.

The example from the image above is a very specific summary. Presenting this case study summary first allows your audience to ask questions. Because you keep a lot of information to yourself, you're likely to get questions about that same information. You can answer these questions with ease.

If you had presented every detail of your case study, you're more likely to get questions you can't answer.

Answering case study questions

After presenting your UX case study summary, it is time to answer questions. As I said, you leave room for questions on purpose to have more control over the questions you get.

My main advice is to be honest when you don't have an answer to one of the questions. I've seen many designers desperately try to answer every question. However, the people listening to your presentation will notice this.

Instead, be honest when you're not sure. Let your audience know you're willing to learn or redirect the question by asking what they think or what the company expects you to do.

That way, you show you know what you can improve and that you're willing to have a good talk about it. That's way more valuable than being someone who pretends to know everything.

Frequently asked questions

With the above structure, presenting your UX case study during a job interview should go much better. However, there are still some questions to answer. I've collected several in the list below.

Resources

Summary

Case studies are what make up most of your UX portfolio. Therefore, being able to present them is a crucial skill you need to have when you want to get hired in UX.

These crucial steps will increase your chances of reaching the next round.

• Get the basics right. Make sure you're on time, in a place where you can focus, and with a stable internet connection.
• Start with a summary of your case study to leave room for questions you can answer.
• Accept the fact that you can't answer everything. It is better to acknowledge that than to try and desperately answer every question you get.