With the increasing number of design roles comes a difficult question: which design field is right for me? To help you make a decision, this post will give you an overview of the design roles in 2021, what they are about, and if it is a role for you.
For Design 101, this post will take a look at three of the main design fields we currently have in 2022. These are UX design, visual design, and product design. Let’s zoom in on what they entail, what they would require of you, and their differences.
For every design field, we will talk about the work you will be required to do and make a list of things you might like in this particular design field. We will link to our in-depth posts about said design fields as well.
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Picking a design field that is right for you
Selecting a design field that is right for you is as much about the design field in question as it is about who you are as a designer. You have to feel like your design role is the right fit. To help you select the right design field for you we’ve created a summary for three of the most common design fields available today.
- UX design
- Product design
- Visual design
For all three design fields, you will be seen as a creative and as a designer. Those are the basics that you will need to have in order to be a designer in any of the fields we will talk about.
Let’s take a look.
UX design, or user experience design, is a role within the broader design field that focuses on the interaction between the user and the product, software, or object he or she is using.
This means that your work as a UX designer is less about creating pixel-perfect visual designs. It is more about doing research, creating a customer journey, facilitating design sprints, and designing based on the outcome of the activities we’ve just listed. Other tasks can include the following.
- Creating personas.
- Exploring a customer journey.
- Facilitating design sprint workshops.
- Designing wireframes.
- Presenting UX ROI to stakeholders.
In a lot of cases, you’re expected to do a lot of UI and visual design work as well. Keep that in mind when deciding whether or not the field of UX design is for you or not. If you do not want to be a visual and UX hybrid designer you will have to be very critical about the jobs you apply to.
UX design is the right design field for you if you like to work with people. Also, UX design is for you if you’re a puzzle solver. Creating a customer journey that fits is like solving a complex user puzzle.
One of the most well-known UX groups is the Nielsen Norman Group. If you’re looking for some UX inspiration, they are the place to start.
Product design is a role or design field that is entirely aimed at the development of a product that solves a user problem. You could be designing an ATM, a cereal box, or even an entire grocery store.
Let’s take a look at the example of an ATM. This machine solves the problem of withdrawing money from a bank or being out of cash alltogether. Designers in the field of product design would focus on the following.
- Gathering (design) product requirements.
- Create interface and system designs.
- Research user problems.
Where a user experience designer is a puzzler, the product designer is a problem solver. You’re more of a technical designer. You have to figure out how someone interacts with an ATM, where the pain points are, and how you can solve that problem.
Being a product designer requires you to like that problem-solving part. You will be having a lot of discussions, workshops, and talks about the customer journey. This design field is more technical than others. You’ll have to like that type of design work!
There’s a great post on what product design is over on Medium. Go check that out if you want to know more.
Up next, we have the field of visual design. Where other design roles do not focus on pixel-perfect design, visual design does. Visual design is all about creating pixel-perfect design solutions that will create the wow-factor for its users. You might be doing any of the following.
- Creating a (personal) branding style for a client.
- Color or logo exploration.
- Designing websites.
- Designing for print (posters, flyers, and billboards, for example).
For example, this color exploration by Filip Justic is something you might have to work on as a designer of the visual design field.
Visual design is a very creative design field. That means you must like that type of work. Do you like to draw or paint? Are you someone who likes to think in images rather than in text or numbers? Visual design might be your thing.
One downside to visual design is the subjective aspect of it all. Your clients have to like your work. It is less about the science of design and more about connecting with your clients and designing something that they can relate to.
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